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Dr Elias ‘Eltie’ Links - Non Executive Director


Eltie is a trained economist with undergraduate studies at the University of the Western Cape and the University of South Africa. His graduate degrees were completed at Stellenbosch University and the State University of New York at Binghamton, New York, with Masters degrees and a PhD in Economics. During these years of study, and thereafter, he taught economics at both undergraduate and graduate level in South Africa. For the last seven years he has been teachin

Besides his academic career, Eltie also distinguished himself as a senior diplomat in the South African Foreign Service and the Treasury of the South African Government. In this capacity he has done work in a number of countries and especially the multilateral institutions, where negotiations became a big part of his skill set.

After completing his task in Washington in 1990, Elias served as Consul General in Switzerland, for a period of three years, with the specific function of representing the Treasury of South Africa in the Private Financial Institutions of Europe. This was under the so-called Excecutive Transitional Council, during the interim administration, functioning in the period between the end of the Apartheid and the start of the Democracy, when financial support was in short supply to the government of South Africa. In 1996 the new president of South Africa, President Nelson Mandela, recognized the experience of Eltie by appointing him to the strategic position of Ambassador to the European Union.

Since retiring from public service, Eltie continues to play a role in the trade and economic arena, especially at the academic institutions. At present he is Professor at the University of Stellenbosch Business School in Cape Town where he supervises MBA and PHD Students in their research. Eltie has been serving on the President’s Council for Broad Based Black Economic Empowerment, for the past three years.

Eltie has been appointed as an independent non-executive director of Visual and is a member and the Chairman of the Audit Committee.